Fitness & Wellness · 2025
A full rebrand and cross-platform member app covering class booking, progress tracking and community.
Urban Fitness was losing members in the first ninety days. Class booking ran through a clunky third-party portal, there was no way for members to see their own progress, and the brand looked dated next to newer studios opening nearby.
Rebuilt the identity from strategy up — new mark, colour system, typography and a full template kit for the studio team.
Designed and shipped a React Native app covering booking, waitlists, streaks and progress tracking.
Added social features so members could see friends' attendance, which turned out to be the strongest retention lever in the build.
Instrumented the app with analytics so the studio could see exactly where new members drop off.
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