Beauty & Skincare · 2025
A short-form video engine that turned a quiet Instagram profile into the brand's largest single revenue channel.
Skinnovella had a strong product and almost no organic reach. Posting was inconsistent, creative was product shots on plain backgrounds, and paid ads carried the entire acquisition load — which capped growth at whatever the ad budget allowed.
Built a content system around three pillars — education, results and founder point of view — so the calendar never depended on inspiration.
Shifted production entirely to vertical short-form with hook-first editing and burned-in captions.
Recycled the highest-performing organic videos directly into paid campaigns, where proven creative consistently outperformed studio assets.
Introduced a weekly review to double down on formats that produced saves and shares.
“I'm Sadia, the owner of Skinnovella, and I hired MK Digital Media for my Meta Ads. Their team is professional, responsive, and truly understands performance marketing. I've seen clear improvements in reach and conversions since working with them. Highly recommended for anyone looking to grow their business through effective digital advertising.”
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