E-commerce · 2026
A Core Web Vitals rebuild plus a technical and content SEO programme that took the store from page three to page one.
Nordic Home's store took over six seconds to load on mobile, which was suppressing both rankings and conversion. Category pages were not indexed properly, product descriptions were duplicated from the manufacturer, and organic traffic had been flat for two years.
Rebuilt the storefront on Next.js with server-side rendering, taking largest contentful paint from 6.2s to 1.4s.
Fixed the technical foundation — canonical tags, structured data, internal linking and a clean XML sitemap.
Rewrote every category and product page against briefs built from live search-results analysis.
Published buying guides targeting the research-stage searches that preceded purchase.
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