Healthcare · 2025
A creative-led Meta programme that lowered cost per booked consultation while more than tripling qualified enquiry volume.
The clinic was spending steadily on Meta but could not tell which campaigns produced actual booked consultations. Lead forms were filling with unqualified enquiries, and the team was spending hours a day on calls that went nowhere. Cost per booking had climbed for three consecutive months.
Rebuilt conversion tracking end to end, including offline conversion imports so bookings confirmed by phone fed back into Meta's optimisation.
Added qualifying questions to lead forms, which reduced raw lead volume but sharply increased the share worth calling.
Produced a library of patient-story video creatives, testing five hook variants per concept every fortnight.
Restructured the account around consultation type so budget could follow the highest-margin procedures.
“I hired MK Digital Media for a social media audit and marketing for my eye clinics in Ireland. Their team was professional, insightful, and delivered excellent results. Highly recommended!”
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