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MK Digital Media

Real Estate · 2026

950 qualified property leads with a 35% lower cost per lead

Landing pages, lead campaigns and an AI qualification agent that responds to every enquiry within seconds, day or night.

Meridian Properties case study
950+
Qualified leads
+280%
Return on investment
−35%
Cost per lead
<30s
First response time

The challenge

Meridian generated plenty of enquiries but lost most of them to response time. Buyers were submitting forms at midnight and hearing back the following afternoon, by which point they had already engaged another agency. Nothing separated a serious buyer from a casual browser.

What we did

  1. Built fast, focused landing pages per development rather than sending all traffic to a generic listings page.

  2. Deployed an AI agent that responds to every enquiry within thirty seconds, answers common questions and books viewings straight into agent calendars.

  3. Configured the agent to score and route leads by budget, timeline and financing, so agents call the best-qualified prospects first.

  4. Ran Meta lead campaigns segmented by development and buyer intent.